Adidas Tango League

Dallas Edition

Challenge:

‘The Tango League’ is an international, global soccer tournament. adidas soccer expanded to Tango League Tournaments to five new U.S. cities in 2019, including Dallas Texas. Open to girls and boys ages 16 to 25, the adidas Tango League gives athletes with the skill, but perhaps not the platform, the opportunity to showcase their raw talent, increase their social media following, compete with other players across the globe and for a lucky few, the chance to become adidas-sponsored athletes.

16 Dallas soccer teams battled it out for fame, glory, and the chance to compete on a Global stage. In each qualifying city, one competing team won the right to travel to the National Final in LA, ultimately receiving an all-expenses-paid trip to compete in the Global Tango League Final at the 2019 Copa America Finals in Brazil.

 

Solution:

CK Creative Studio designed each Dallas team very own custom illustrated patch to “rep their hood”. The winners received the championship jackets with a custom patch on the back local to Dallas.

Illustrated: Dallas top landmarks and stereotypical objects: Dallas championship jacket design, Reunion Tower, Big Tex, Pegasus, Deep Ellum Robot, Award-winning Dallas Skyline, 30ft Downtown Eyeball, Rowdy Cowboy, Fletchers CornDog State Fair, Lock of Love in the Bishop Art District, Cacti Guy, Dallas Zoo, horseshoe, ava in the garden, clyde warren, Dallas Star.