adwoa beauty

Stay Kinky.

“no one wants to admit
just how kinky they are.
don’t worry, we are too.”

Challenge:

There was a need and a voice to be heard in the hair and beauty industry that often neglects African-American women with kinky, coily hair textures. Today, natural hair care products contain many hidden chemicals that can harm natural curls. There are a few brands in the industry making a statement, but they are lacking in style or personality. Many natural hair care brands for African-American women struggle to set themselves apart from the competition and develop a clean, modern and sophisticated tone.

Deliverables:
• Brand Identity
• Package Design
• Environmental Design
• Website Design
• Illustrations
• Social Media Design
• Marketing Collateral

Solution:

CK Creative Studio revamped adwoa to be more than a brand but a lifestyle. adwoa beauty is a novel, cosmetic brand that is socially conscience and transparent in its ingredients and practices. adwoa beauty is a cruelty-free brand and Leaping Bunny certified. As natural hair women and men, the owners have tested everything out there. They understand the struggle to define your natural curl pattern without crunch and flakes. adwoa beauty wants to encourage their consumers to fall in love with their textures just as nature intended. adwoa beauty was formulated to focus on a healthy scalp for fast-growing hair from root-to-tip. They have taken advantage of various methods for optimal moisture and elongation to deliver happy, healthy curls for all curl types. Packaging and design elements now reflect organic African-American beauty in its natural state.

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adwoa beauty wants to
encourage their consumers to
fall in love with their textures
just as nature intended. 

They understand the struggle to define your natural curl pattern without crunch and flakes.

Photography By: Marrica Evans

Concept: Initial 3D Rendering of adwoa beauty Environmental Design Below.

Environmental Design

Creative Directed by: Cimone Key | Photography by: Nicolette Mollet

45K

Followers on Social Media

1,000

Merchandise items sold during the first day launch

75

Raving reviews written after the first launch

I Am Under No Obligation To Be Beautiful Physically. I Am Under No Obligation To Be Finished Or Perfect For Someone Else.
– Aj Addae