Sally Beauty

Texture ID

FIGHT
THE
FRIZZ

Challenge:

Texture ID specializes in hair care solutions specifically crafted for wavy to coily hair types (Type 2 to Type 4). Texture ID is an elaborate formula of rich oils, natural humectants, and strengthening proteins that help seal hair cuticles and provide intense moisture and curl definition. Sally Beauty desired a crossover brand and label design that appealed to salons, professional service providers and in-store retail consumers.

Solution:

CK Creative Studio designed a versatile line that appealed to both the salon professionals extending services and the consumers who wanted to do it themselves. A detailed, hair chart showing off a custom, sleek design produced in-house has been circulating throughout the multicultural hair community as a general reference for anyone in the business. From product manufacture to the service provider, to consumer all are beneficiaries of this project.

REVOLUTIONARY CURLS