Neiman Marcus x Whoopi

Comfort-Driven Line
Deliverables

Lookbooks
Magazine spread
Email campaign

Challenge

Whoopi’s first and new clothing line, Dubgee, was being launched in Neiman Marcus online and in-store. The ask was to create a buzz around her clothing and allow the audience to understand the comfort-driven line. The clothing is crafted from lightweight fibers with thoughtful details including hidden pockets and wood buttons. Each laid-back style is designed to inspire confidence through style, comfort, and authenticity.

Solution

Cimone Key Creative Studio helped create discussion around Dubgee by creating a campaign and market release using email campaigns, digital ads, online lookbooks, and magazine spread for Whoopies’ new clothing line.

The concept for DUBGEE, Goldberg’s new size-inclusive brand (it goes up to 3X) which is available for purchase at Neiman Marcus
DUBGEE-Logo
whoopi-carousel image-1
Neiman_Marcus_Dubgee_web

Additional Work

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Neiman Marcus Lookbooks