Whoopi’s first and new clothing line, Dubgee, was being launched in Neiman Marcus online and in-store. The ask was to create a buzz around her clothing and allow the audience to understand the comfort-driven line. The clothing is crafted from lightweight fibers with thoughtful details including hidden pockets and wood buttons. Each laid-back style is designed to inspire confidence through style, comfort, and authenticity.
Cimone Key Creative Studio helped create discussion around Dubgee by creating a campaign and market release using email campaigns, digital ads, online lookbooks, and magazine spread for Whoopies’ new clothing line.
“You’re going to want to wear these clothes because they’re comfortable and that they’re made for your shape, regardless of what your shape is.”