AmazonxHBCU Heros

Goals, Dreams and Melanin
The Story

HBCU Heroes was founded by NBA veteran George Lynch


Brand Identity
Brand Strategy
Social Media Design
Marketing Collateral


HBCU Heros empower HBCU students to compete in corporate America, big-tech, entertainment, healthcare/wellness, sports management, entrepreneurial pathways, and more to make significant financial strides. Throughout the year, HBCU Heroes hosts events, including fundraisers, streamathons, eSports tournaments, voter drives, and career fests.

At this year’s event, 2021,  Michael B. Jordan kicked off his inaugural basketball tournament called “The Hoops Dreams Classic” to showcase HBCU basketball players. There will be a battle of the bands, live performances, film festivals, culinary events, and college and career opportunities at the event.


CK Creative Studio created booth design, swag and recruiter marketing collateral for the event.  Amazon’s mission with HBCUs is to hire and help them get hired in the tech industry and strive for their dreams. “Goals, Dreams & Melanin” was born.