Client
Boys & Girls Club
Year
2017
Deliverables
Direct Mailer
Reply Card
Branded Envelope

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Challenge:

Classic brands like the Boys &  Girls Club often choose to explore accessories to complement their design rather than pursue a brand makeover. The client specified their need for relevant direct mailer and reply cards. CK Creative Studio was employed to produce marketing collateral that communicated a classic brand still in-demand, utilizing eye-popping graphics and minimal text.

Solution:
CK Creative Studio designed a direct mailer brochure that provided key information to advise their target consumer. Large graphics and imagery were used to express the vision of the organization. The brochures were distributed throughout the East Dallas community to share the mission and attract donor support. Featuring the testimony of an outstanding Boys & Girls Club member in a direct mailer proved to yield more results. The initial task to engage a community within the city unexpectedly connected Dallas as a whole.