Deep Ellum Event

Celebrating 150 years

Brand identity
Style guide
POS display
Print collaterals
Social media design


Deep Ellum Foundation needed a historical mark representing the history and culture behind Deep Ellum. The history of Deep Ellum can be traced back to the late 19th century when formerly enslaved people settled it as a freedman’s town after the Civil War. It was one of the city’s first commercial districts to welcome African-Americans and European immigrants, and it soon became a center for industry. The first cotton gin factory, one of Henry Ford’s earliest automobile plants, and many others found Deep Ellum their home. It was in the 1920s that Deep Ellum started to become a destination for music, specifically jazz and the blues.


CK Creative Studio created an identity that tied to those rich and lively roots that Deep Ellum is known for. Within the mark, their are characteristics that make Deep Ellum what it is today. Music, spirits, freeman star, a map of Deep Ellum, and other icons spoke for the feeling Deep Ellum leaves their visitors with soul. Furthermore, a multicolored mark was chosen to encompass their eclectic and lively nightlife.

Additional Collateral