Live well.

Eat good.

Challenge:
Advancements in technology have dramatically reshaped consumer relations over the decades. Many companies of the 20th Century became obsolete due to their outdated designs and failure to adapt to the changing times. Scobee foods, in business since 1955, has wisely conceded in allowing CK Creative Studio to give the company a makeover that kept their original identity intact.

Solution:
Total brand transformation is the best way to describe this effort. This classic brand now reflects a hip, friendly, and playful culture. Their new name, “Fast ‘n Fresh”, is agreeable to consumers’ schedules, needs, and expectations. Their personalized vending machine was also a rare project appreciated by the client. Labels have been produced and distributed across Texas, including DFW Airport. CK Creative Studio expanded the brand by designing to-go packaging, branded coasters, apparel design, and more.