Creative Direction & Theme
Conference Booth Design
The National Black MBA Association is a non-profit organization founded in 1970 at the University of Chicago, dedicated to enhancing and developing educational and economic empowerment for African Americans.
A promise delivered. The tagline was created to highlight Amazon’s mission on being inclusive and diverse when hiring and building the African-American community up. We showcased the diversity within the African-American community in business. We are different in our culture. The illustration was designed to highlight the different shades, tones, and personalities in the business. The artwork was used for event branding, tradeshow booth, wayfinding signage, and swag.