Model Casting Call
In collaboration with Fort Lion Studio
Oeá is a brand dedicated to hair care for the empowered, dynamic woman. She is bold and confident in her own skin. Feeling confident and beautiful is important to her, but she also wants a simple, easy hair care routine that will let her focus on conquering the world. Oeá contacted Cimone Key Creative Studio to craft a brand identity that resonated with this woman.
For starters, we chose to speak to the inner goddess. Through our logo, strategy, brand voice, packaging, labels, and commercial designs, we intersected the stories of the goddess and the brand. Ultimately, we achieved our goal of reaching many ethnicities with a fun and playful, yet elegant style.