Palo Alto Digital Campaign
Campaign "For All"
The Story
Campaign “For All”
Deliverables
Brand Identity
Brand Strategy
Copywriting
Illustrations
Social Media Design
Marketing Collateral
Challenge
Palo Alto Networks is a leading cybersecurity company. Its automated approach delivers consistent security, helping its clients prevent successful cyberattacks. As the company continued to notice a lack of representation throughout the cybersecurity industry, they contacted Cimone Key Creative Studio for help highlighting their diversity now vs. their vision for diversity through a campaign called “For All.”
Solution
Our team designed graphic assets to complement the yearlong “For All” campaign. Intentional to attract people of varying cultures and ethnicities, the brand’s primary objective was to present Palo Alto Networks as an employer of choice. Throughout the campaign, they reminded existing employees why they chose the company, and showed prospective employees reasons they should.
Alto Networks as an employer of choice, reminding employees of the reasons they’re here, and showing candidates the reasons they should be.
