Step in, Lash out.


Primalashes, a london-based beauty boutique, sought after Cimone Key Creative Studio to create their brand identity. Primalashes wanted a brand that spoke class, elegance, modern and femininity. The client wanted to have a little sass behind the brand’s voice.


CK Creative Studio designed a feminine brand using curver fonts, and a hint of pink blush. Messaging was applied throughout the brand to give it a sass. CK Creative Studio expanded the brand by creating brand collaterals such as an after-car card, custom illustrations, gift cards, business cards and package design.