Serena Ventures

Play to win
The Story

Serena Ventures is located in San Francisco, California, and was founded by Serena Williams, a professional tennis player who has been ranked singles world No. 1 by the Women’s Tennis Association.


Brand style guide
Brand Strategy
Website design


Serena Ventures focuses on investing in early-stage companies that embrace diverse leadership and individual empowerment. They have invested in businesses such as billie and daily harvest .

Serena Ventures contacted Cimone Key Creative Studio because they were needing help with an overall brand strategy, look and feel for their brand to leverage on multiple print and digital mediums.


CK Creative Studio created a sleek and modern design with a bold color to balance black and white. Colors, photography, brand voice, and more were established. **work was not chosen.