Dwayne “The Rock” Johnson is adding another job to his already pages-long resume — he is now also the founder of creative ad agency called Seven Bucks Creative.
In an interview with AdAge, Johnson and his producing partner Dany Garcia explained that the new company will be run by Chief Marketing Officer Chet Gulland, a former head of strategy at Droga5. The launch of the company was inspired by what Seven Bucks Productions, a production company founded by Johnson and Garcia, has been doing with its own productions.
“When we were working on major projects, we were taking steps that producers don’t usually take,” said Garcia. “We had taken an approach to eventize and start the marketing process so early.”
Garcia added, “We’re taking our tools and point of view, our relationship with the audience, our creative skills, to help clients translate what they have and connect to their audience.”
Seven Bucks Productions has been behind Johnson’s HBO show “Ballers” and his movie “Baywatch” and will be the production company behind his upcoming films “Jumanji,” “Fighting With My Family” and “Rampage,” just to name a few.
Although the ad agency is Johnson’s latest move, it definitely won’t be his last. Will The Rock actually run for president?
“It’s on the board, it has to be,” he said. “When there’s that many people saying, ‘I want you to consider it,’ then you consider it.”
Garcia added, “I haven’t really wrapped my head around it just yet. When the time comes, if that comes, I’ll get ready.”