Debra Moore is the mother of three bright kids and founder of Mama Moore’s Gourmet Popcorn. The Texas-based company has come a long way from its humble beginnings in 2012. It all began when Debra and her husband, Michael, were brainstorming how to raise money to pay for their youngest son’s college education. As loving parents, they put their thinking caps on and explored ways to raise funds to pay his tuition fees. One idea that caught their attention was to start a mobile popcorn business.

The demand for Moore’s premier popcorn with its delicious flavors became insatiable. So, in 2015, Debra thought it was the right time to grow the business by finding a suitable retail space. But it wasn’t until 2018 that Mama Moore’s finally moved into their first store. The doors opened on Mother’s Day weekend in Grand Prairie, TX. The timing was deliberate. Family has always been the focal point of the Mama Moore’s brand. Nothing is more important to her than family values, customer satisfaction, and community spirit.

The branding was created with an elegant twist to everyday popcorn. It was important that the new packaging should inform, inspire, and, most of all, delight its loyal customer base. 

It was vital that both the design and the messaging conveyed the expectations of Mama Moores popcorn customers who supported a veteran-owned, woman-owned and minority-owned founder.