Amazon IXT Relaunch 2024
Relaunch Experience & Custom Keepsake Design | AWS Re:Invent 2024
Overview
Amazon IXT is an internal initiative focused on advancing inclusion and belonging for diverse individuals across the company. For the 2024 relaunch, Amazon unveiled IXT at AWS Re:Invent—one of the company’s largest global conferences—bringing together partners, leaders, and stakeholders.
CK Creative partnered with Amazon to design a meaningful keepsake that would commemorate the relaunch while reinforcing the values of inclusivity, connection, and innovation.
The Challenge
The IXT relaunch required a moment that felt intentional, elevated, and personal—something that could stand apart from traditional corporate gifting. The experience needed to resonate with a senior, partner-focused audience while reflecting Amazon’s commitment to inclusion through thoughtful design and storytelling.
The challenge was to create an artifact that felt both technologically innovative and emotionally grounded, aligning with Amazon’s culture and the scale of AWS Re:Invent.
The Solution
We collaborated with Infinite Objects to design a custom digital artwork that lives within a handheld display—an interactive piece that moves in the palm of your hand. The artwork served as a tangible representation of the IXT mission, blending technology, motion, and meaning.
To elevate the experience further, we designed custom packaging that framed the keepsake as a premium, intentional gift. The final experience was unveiled at a private dinner during AWS Re:Invent, offering select corporate partners a memorable and intimate moment connected to the IXT relaunch.
The Outcome
The Amazon IXT relaunch experience delivered a distinctive, thoughtfully designed keepsake that left a lasting impression on attendees. By combining motion, physical design, and storytelling, the project reinforced Amazon’s commitment to inclusion while creating a meaningful touchpoint for its partners.
The keepsake extended the life of the relaunch beyond the event—serving as a lasting reminder of the IXT mission and the values it represents.
Services Provided
- Experiential Concept & Creative Direction
- Digital Artwork & Motion Design
- Custom Packaging Design
- Partner Collaboration & Production Oversight
