Palo Alto Networks is a leading cybersecurity company. Its automated approach delivers consistent security, helping its clients prevent successful cyberattacks. As the company continued to notice a lack of representation throughout the cybersecurity industry, there was a need and a help in highlighting their diversity now vs. their vision for diversity through a campaign called “For All.”

Graphic assets were to design to complement the yearlong “For All” campaign. Intentional to attract people of varying cultures and ethnicities, the brand’s primary objective was to present Palo Alto Networks as an employer of choice. Throughout the campaign, they reminded existing employees why they chose the company and showed prospective employees reasons they should.
Palo Alto Networks as an employer of choice, reminding employees of the reasons they’re here, and showing candidates the reasons they should be.