7 Benefits of Rebranding
Your brand is how your organization is perceived by your customers, your employees, and beyond. Shaping those perceptions is the key to influencing behavior, and behavior impacts your bottom line.
It stands to reason, then, that rebranding is one of the soundest investments a company can make, especially if your company is in the midst of stagnant growth, waning profits, or even just a good old existential crisis.
1. It Grabs Attention
A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.
2. It Makes a Strong First Impression
A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.
This first impression is your way to immediately communicate ownership over the product/services you sell.
3. It’s the Foundation of Your Brand Identity
Successful branding is about telling a story that will influence customers’ emotions.
Colors, Tones, and Fonts all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.
These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.
4. It’s Memorable
Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does, and more importantly, how it makes them feel.
Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.
5. It Separates You From Competition
A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.
6. It Fosters Brand Loyalty
7. Your Audience Expects it
Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.
If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.