Intuit x Afrotech & Render ATL 2024
Culture-Driven Experiential Design | 2024
Overview
AfroTech and RenderATL are two of the most influential gatherings for Black technologists, founders, creatives, and builders. Rooted in community, culture, and innovation, both conferences function as modern-day homecomings—bringing together alumni, emerging talent, and industry leaders to celebrate progress and possibility.
In 2024, Intuit partnered with CK Creative to design immersive brand experiences that honored this spirit while reinforcing Intuit’s commitment to Black entrepreneurs, technologists, and small business owners.
The Challenge
Intuit’s presence needed to resonate authentically within culturally rich, high-energy environments while standing out among major technology brands. The challenge was to design spaces that felt welcoming and culturally grounded—without appearing performative or disconnected from the communities AfroTech and RenderATL serve.
The experience needed to foster connection, spark conversation, and clearly communicate Intuit’s mission to empower economic opportunity.
The Solution
Inspired by the energy and pride of HBCU homecomings, we developed experiential environments that blended cultural references with modern brand storytelling. The creative direction centered on warmth, visibility, and participation—creating spaces where attendees felt seen and invited in.
The activations included:
- Custom illustrations and large-scale visual storytelling
- Environmental graphics designed for high engagement and flow
- Recruiting and educational materials tailored to conference audiences
- Promotional items that reinforced Intuit’s role as a long-term partner to the Black tech ecosystem
Each element worked together to create a cohesive, community-forward experience across both conferences.
The Outcome
Intuit’s activations at AfroTech and RenderATL created meaningful touchpoints for founders, technologists, and creatives—positioning the brand as both accessible and invested in the community’s success.
The environments encouraged connection, dialogue, and exploration while reinforcing Intuit’s commitment to supporting Black innovation, entrepreneurship, and economic mobility.
Services Provided
- Experiential Creative Direction
- Illustration & Visual Design
- Environmental & Booth Graphics
- Recruiting & Brand Collateral
- Promotional Design
