HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. They reach young people and music fans where they already are – at concerts and online – to inform and empower.

HeadCount voter registration drives more than 1,000 live events each year and collaborate with cultural leaders to promote civic engagement on a national scale. Since 2004, HeadCount signed up over 1,000,000 voters through their work with touring musicians like Ariana Grande, Dead & Company, and Beyoncé and events like Lollapalooza, Bonnaroo, Pride Festivals and RuPaul’s DragCon.

During their brand refresh and alliance with Global Citizens they were needing new swag, marketing collaterals and field displays/buildouts to capture their audience at live events.