Amazon x Grace Hopper Conference
Illustration, Booth Visuals & Recruiting Collateral | GHC 2022
Overview
The Grace Hopper Celebration of Women in Computing (GHC) is the world’s largest gathering of women and non-binary technologists, bringing global attention to innovation, research, and career advancement in tech. Organized by the Anita Borg Institute, GHC serves as a critical space for representation, connection, and opportunity within the technology industry.
For the 2022 conference—held in a hybrid format in Orlando and virtually—Amazon partnered with CK Creative to develop visuals that authentically reflected the diversity, strength, and brilliance of women in tech.
The Challenge
Amazon’s presence at Grace Hopper needed to resonate with a global, highly engaged audience while authentically representing women from diverse backgrounds, disciplines, and lived experiences. The visual system had to stand out in a high-energy conference environment while aligning with Amazon’s brand standards and inclusive values.
The challenge was to create artwork that felt celebratory, modern, and culturally aware—without relying on stereotypes or surface-level representation.
The Solution
We developed a custom illustration system inspired by diversity, connection, and growth—using bold color, organic forms, and expressive figures to represent women across identities and technical disciplines.
The illustrations were designed to scale seamlessly across multiple touchpoints, including:
- Booth graphics and environmental visuals
- Recruiting collateral
- Branded swag and takeaways
The visual language celebrated individuality while reinforcing collective power, mirroring the spirit and purpose of the Grace Hopper Celebration itself.
The Outcome
Amazon’s Grace Hopper presence featured inclusive, eye-catching visuals that reflected the conference’s mission and created meaningful engagement with attendees. The illustration system helped humanize Amazon’s recruiting efforts and reinforced its commitment to supporting women and non-binary technologists across the industry.
The work positioned Amazon as both a leader in technology and an advocate for representation, inclusion, and opportunity within tech.
Services Provided
- Illustration & Visual System Design
- Booth & Environmental Graphics
- Recruiting Collateral Design
- Conference & Experiential Creative
