Visual identity, website, and marketing collateral for the only museum epicenter to preserve Juneteenth’s history. This museum is dedicated to building opportunities to advance future generations, educate, and celebrate.

Juneteenth commemorates the end of slavery, when slaves in Galveston, Texas, were told of their freedom — two and a half years after the Emancipation Proclamation. While it has long been celebrated in the African-American community, Sims says the museum will be a learning experience for all. We can’t wait for you all to experience the National Juneteenth Museum. https://nationaljuneteenthmuseum.org/

Logo design: The logo encompasses two “J’s “ sitting parallel to one another to symbolize a chain. The “J’s“ disconnection symbolizes the breaking of chains from slavery to freedom. We wanted a brand that was unique, modern, timeless, and easy on the eye.

Rich red clay dirt has significant folkloric resonance within the southern African-American community. Red clay dirt was a spiritual ritual and was believed it has healing principles. We are culturally healing therefore, those colors were chosen.