NMBAA
The National Black MBA Association is a non-profit organization founded in 1970 at the University of Chicago, dedicated to enhancing and developing educational and economic empowerment for African Americans.
A promise delivered. The tagline was created to highlight Amazon’s mission on being inclusive and diverse when hiring and building the African-American community up. We showcased the diversity within the African-American community in business. We are different in our culture. The illustration was designed to highlight the different shades, tones, and personalities in the business. The artwork was used for event branding, tradeshow booth, wayfinding signage, and swag.
Visual identity, website, and marketing collateral for the only museum epicenter to preserve Juneteenth history. This museum is dedicated to building opportunities to advance future generations, educate, and celebrate. Juneteenth commemorates the end of slavery, when slaves in Galveston, Texas, were told of their freedom — two and a half years after the Emancipation Proclamation. While it has long been celebrated in the African-American community, Sims says the museum will be a learning experience for all. We can’t wait for you all to experience the National Juneteenth Museum. https://nationaljuneteenthmuseum.org/ Logo design: The logo encompasses two “J's “ sitting parallel to one another to symbolize a chain. The “J’s“ disconnection symbolizes the breaking of chains from slavery to freedom. We wanted a brand that was unique, modern, timeless, and easy on the eye. Rich red clay dirt has significant folkloric resonance within the southern African-American community. Red clay dirt was a spiritual ritual, and it was believed it has healing principles. We are culturally healing; therefore, those colors were chosen.
Date:
October 24, 2023
