When Neiman Marcus announced plans to launch Whoopi Goldberg’s new clothing line, DUBGEE, they contacted Cimone Key Creative Studio to help on the marketing fron. The task was to create buzz surrounding the comfort-driven line crafted from lightweight fibers with thoughtful details. Each laid-back style was designed to inspire confidence through style, comfort, and authenticity.
The team at CK Creative Studio activated a discussion-sparking marketing campaign to fuel conversations around DUBGEE, using email campaigns, digital ads, online lookbooks, and magazine spreads.
“You’re going to want to wear these clothes because they’re comfortable and made for your shape—regardless of what your shape is.”