Primalashes London

Step in–Lash Out
The Story

Beauty is in the eye–lash

Deliverables

Brand Identity
Brand Strategy
Copywriting
Illustrations
Social Media Design
Marketing Collateral

Challenge

Primalashes, a london-based beauty boutique, sought after Cimone Key Creative Studio to create their brand identity. Primalashes wanted a brand that spoke class, elegance, modern and femininity. The client wanted to have a little sass behind the brand’s voice.

Solution

CK Creative Studio designed a feminine brand using curver fonts, and a hint of pink blush. Messaging was applied throughout the brand to give it a sass. CK Creative Studio expanded the brand by creating brand collaterals such as an after-car card, custom illustrations, gift cards, business cards and package design.

145 Ebury Street, SW1W 9QN

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“Be the cool kid. Purchase some lash cash for your mum.”

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