Chimy’s has been around since 2002. They love Tex-Mex and having a good time. Their target audience are college students therefore they have to move with the times. They were in need of new branding and a website redesign due to them feeling out-dated and they wanted to stick with a fun and vibrant theme.
CK Creative Studio created a brand that would never become outdated due to the font choices, and colors. We suggested to be less funky and wacky and more modern-vintage for their new brand identity as well as website. The colors were to replicate the fun and vibrant mood set inside of every 5 chimy’s locations. The client felt like it spoke to the target audience and it was well received.