There was a need and a voice to be heard in the hair and beauty industry that often neglects African-American women with kinky, coily hair textures. Today, natural hair care products contain many hidden chemicals that can harm natural curls. There are a few brands in the industry making a statement, but they are lacking in style or personality. Many natural hair care brands for African-American women struggle to set themselves apart from the competition and develop a clean, modern and sophisticated tone.
CK Creative Studio revamped adwoa to be more than a brand but a lifestyle. adwoa beauty is a novel, cosmetic brand that is socially conscience and transparent in its ingredients and practices. adwoa beauty is a cruelty-free brand and Leaping Bunny certified. As natural hair women and men, the owners have tested everything out there. They understand the struggle to define your natural curl pattern without crunch and flakes. adwoa beauty wants to encourage their consumers to fall in love with their textures just as nature intended. adwoa beauty.